Thursday, July 09, 2009
Burger King: Shame on YOU!
Washington-based Hindu American Foundation said Burger King is running a print advertisement in Spain that depicts an image of the goddess seated atop a meat sandwich and other foodstuff with the catch phrase, "A snack that's sacred," in Spanish.
Some companies are just crazy and stupid and do things you cannot imagine. Our dear corner burger chain aka BK is certainly one of them. I always wonder how can the advertising agency be so so so stupid and how can the management be so irresponsible?
Here is their apology:
"We are apologising because it wasn't our intent to offend anyone," Denise T Wilson, spokesman of Burger King said in an email when asked about the demand of the Hindu community that the company need to apologise for running an advertisement which its leaders said were offensive to their religion.
"Burger King Corporation (BKC) values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone," Wilson said.
Very irresponsible behavior indeed!
Shame on you guys.
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